Bait marketing (Consumer alert)

Complaint: I saw an advertisement that potatoes are on sale for R10 less than their usual price, but when I went to the store to purchase the goods that same morning, I was told they sold out, I took a taxi to make use of these savings but now I haven’t gotten any of the sale items, I feel like they have been misleading and they used this sale as bait to get to shop here, What can I do?

According to Section 30 of the Consumer Protection Act 68 of 2008, a supplier

  • Must not advertise any particular goods or services as being available at a specific price in a manner that may result in consumers being misled or deceived in any respect relating to the actual availability of those goods or services from that supplier at that advertised price.
  • If a supplier advertises particular goods or services as being available at a specified price, and the advertisement expressly states a limitation in respect of the availability of those goods or services the supplier must make those goods/services available at that price to the extent of the expressed limitations.

What remedy can a supplier have to such contravention?:

The supplier can offer to supply or get another person to supply the consumer with the same or equivalent goods or services within a reasonable time at the advertised price.  

SERVICES OFFERED BY THE OFFICE OF THE CONSUMER PROTECTOR ARE PROVIDED FREE BUT THE COMPLAINT MUST FALL WITHIN THE AMBIT OF THE OFFICE.

SHARECALL NUMBER: 0860 007 255; EMAIL: Charnette.Ferreira@dedea.gov.za.